What is Business Analytics?

There are a lot confusion about Business Analytics definition, due to it is mixed with Business Intelligence term. For years vendors of BA and BI platforms,  have increased this confusion due to its different strategies and concepts installed in the market.

In according to Carol Hargreaves (Head of the Business Analytics Practice at the Institute of Systems Science at the University of Singapore) interest in Business Analytics is growing each day. Many still do not understand the difference between Business Analytics & Business Intelligence. There is quite a big difference between the two……